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J.C. Penney CEO declares, 'we're back'

from Advertising Age

"There is a fine line between love and hate," J.C. Penney CMO Debra Berman told an audience of analysts and media. Berman, referencing the state of the retailer when she joined 15 months ago, said consumers were "invested in that thing [they were] busy hating … now, we've been able to tap this passion and turn it in J.C. Penney's favor. As a result, we're moving on." more

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