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How Google's latest 'Panda' algorithm should change your content strategy

from Marketing Land

Panda "4.1" — another iteration of Google's algorithm aimed at low-quality web content — hit on Sept. 25, and some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge. In this post, we'll go over the latest Panda iteration, and what it could mean for your website's content strategy based on findings on which sites were impacted positively and negatively. more

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