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CMOs paralyzed by paradigm shift (and CIOs aren't helping)

from CIO

The vast majority of companies are failing to seize great digital marketing opportunities, in part because overwhelmed CMOs are in over their heads with technology, while CIOs stand idly by watching this game painfully unfold. Fronted by a marketing paradigm shift and a flood of technology vendors spouting lofty promises, CMOs seem to have come down with a case of paralysis by analysis. more


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