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CIO Vs. CMO: Can't we all just get along?

from InformationWeek

The CIO-CMO relationship is among the weakest in the C-suite, according to the PwC's Digital IQ survey. So how do we get these teams on the same digital page? PwC chief technologist Chris Curran says most CIOs want to take on more of a customer-facing role but might not have the expertise or corporate mandate to do so. In the meantime, CMOs have taken on more tech responsibilities, mostly because they perceive IT as too slow or lacking the requisite digital and user experience skills, Curran says. more


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