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The future of travel marketing according to Starwood

from Skift

Phil McAveety, Chief Brand Officer of Starwood, spoke recently at the Skift Global Forum. McAveety's talk "The Future of Marketing in Travel," kicked off the day's activities. McAveety addressed marketing in the broadest sense, paying particular attention to how technology is determining more and more of how people will interact with travel brands before, during, and after a trip. more

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