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Changing tactics: Energy chew entrants imminent as drinks run out of steam

from Confectionery News

The confectionery market is poised to welcome a host of energy drink manufacturers looking to differentiate their brands with energy gum and candy, says an analyst at Datamonitor. Mitsue Konishi, senior innovation analyst at Datamonitor, told ConfectioneryNews that the energy drink market continued to flourish after registering a compound annual growth rate (CAGR) globally of 8.62 per cent between 2009 and 2013. more


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