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As a content marketing tool, retargeting offers rich rewards

from Skyword

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer's Retargeting Guide, 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase. Display advertising was the most common channel where retargeting was used, with search ads serving as the second most popular medium. The study found that 89 percent of marketers use a combination of retargeting tools, diversifying their strategies to maximize returns. more

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