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Shoppers to spend more of holiday budget in stores

from FierceRetail

Fifty-four percent of shoppers, who make less than $100,000 a year, plan to spend more of their total holiday budget in-store than those with higher incomes, 46 percent. According to Deloitte's 29th annual holiday survey, a strong digital presence may actually push more consumers into physical stores and convert browsers into buyers. more

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