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How to transition from selling to closing

from Inc.

While people brag about pressuring customers, intimidating your client to buy can be trouble. This is shown in sales books like Spin, which shows the negative results that come with using closing lines on big sales. Not only do common closing techniques lead to fewer closes, they also lead to poor relationships. This presents a huge problem, since the value of your customer should come from a long relationship, not their initial buy. more


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