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Survey shows minor spend can equal big rewards for small business owners

from Business Wire via MarketWatch

The holiday season has arrived in all its Turkey-day and tinsel-draped glory. And for the more than 28 million U.S. small businesses, ‘tis the season to engage shoppers during the busiest and most competitive part of the retail calendar. A recent survey of small business owners has shown that when planning how to actually reach customers, SMBs don’t need to spend big bucks or use overly complicated approaches to achieve strong holiday sales. more

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