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A guide to optimizing your social media marketing campaign

from Forbes

We often hear about website and search engine optimization, but social media optimization hasn't quite made it into the mainstream vernacular. Whether you've heard the term or not, you may already be optimizing your social media posts every day. One of the main goals of social media optimization is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what's worked for you in the past. more

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