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The state of retail content marketing

from Ad Week

According to the CMO Council, 54 percent of consumers say they would consider no longer shopping at a retailer that failed to deliver them tailor-made, relevant content. That's the reality of the world retail brands live in today. They need to become masters of serving the right content, to the right people, in the right places. A perfect formula doesn't exist, but a few brands are emerging as publishing pioneers, creating rich, targeted content that drives sales and engagement. more

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