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Your content delivery strategy can't start and end at mobile

from Entrepreneur

Not only are brands thinking about cross-channel experiences, some now speak of "mobile only." When the first smartphones were introduced, few if any of us fully appreciated the profound impact they would have on the way we shop, how we socialize with brands and each other, and our intense dependency on them every waking moment. Yet, a content-delivery strategy that ends at mobile will become as quickly outdated as an approach than a "PC-centric" strategy did years ago. more


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