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How to become the content innovator in your organization

from Skyword

You're likely well aware of the potential benefits of implementing an inclusive content marketing strategy. You've seen how it can transform a brand, and now you're itching to put the channel to work for your organization. However, your colleagues are likely less enthusiastic about this approach—if they're aware of it at all. An inclusive content strategy often entails involvement across the entire organization and additional investment from up the ladder. Your coworkers may be resistant to extra responsibilities, and your higher-ups already have a budget that's stretched thin. more

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