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Malls woo US shoppers with free rides, 'Frozen' palaces

from Bloomberg

Free car service to and from malls. Personal shoppers to help you choose the right items. Donating a portion of what you spend to your favorite charity. These are all enticements that U.S. retailers and mall owners are using to get shoppers in the door this season. Seeking an alternative to the heavy discounting that characterized last year's holiday push, shopping centers are touting convenience and special events. more

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