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Video: A timely, terrific marketing tool for green industry pros

from Fred Berns

During a drought years ago, a garden center owner in Colorado Springs, Colorado, mentioned a soil-nutrient product during a news segment on a local TV station. Within a few days, his center sold more than 300 bags of that product. It was, Mike Spencer recalled, proof-positive of the power of video exposure. "Being on TV gives you the credentials," says Spencer, the owner of Spencer's Lawn and Garden Centers. more


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