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The future of nonprofit marketing depends on strategy investment and documentation

from From Skyword

More and more nonprofit organizations are investing time and money into building out their content marketing practices, according to the 2015 Nonprofit Content Marketing white paper from Content Marketing Institute. Surveying 1,118 nonprofit marketers from North America, the report states that 61 percent of nonprofit respondents use content marketing to build either brand awareness or engagement. Unfortunately, only 35 percent actually feel these efforts are effective. more

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