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Travel marketing in a multiscreen world: An Expedia Media Solutions study

from Tnooz

Marketers are all wondering how to cope with travelers consuming media across a wide mix of screens, devices and platforms — with a third of U.S. households already using five or more devices. One ANA/Nielsen study has forecast that media spending on multiscreen ad campaigns will rise to become half of marketing budgets by next year, up from 20 percent on 2013. more

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