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Hospitality brand survival: Gen X and millennial markets

from By Kay Corriere

Until the early 2000s, it was all about the baby boomers, born 1946-1965. The 49-68-year-olds drove restaurant and lodging prosperity with excessive discretionary spending. Hospitality companies that marketed to the boomers' peak spending years saw increases in sales and market share. Now, aging baby boomers' spending habits have changed with impending retirement. Chains that built business models around the baby boomers' partialities are now struggling to attract a younger clientele. more

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