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The Trade of Trade Magazine Writing

from By Wendy Meyeroff

I've taught "Succeeding As a Magazine Writer" for many years. Usually, my students' main goal is major consumer publications, e.g., Good Housekeeping, Wired, Smithsonian. Fortunately, they enjoy learning how writing for trade and professional publications (print and online) can be great options for gaining dollars…and possibly more success.

First the definition: Trade and professional publications (or "trades") are designed to inform readers about a certain industry or profession. For example, I reported on some of the first consumer home health tests for Annals of Internal Medicine. DM News covers the direct mail industry and recently ran "8 Email Marketing Myths Debunked." more

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