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Finding your point of entry to the timeless world of Porsche

from By Skip Kuhn

From Nov. 18: I recently made a couple of observations about the current Porsche business model. The first one was that an entry-level Porsche was best defined as a used Porsche. The second observation was that Porsche has definitely been targeting a broader and less traditional customer base with the introduction of the SUV and sedan product lines. Now, fast-forward a few months to comments by Detlev von Platen, president and CEO of Porsche Cars North America. Apparently, I was merely an observer of what Porsche had already decided. more


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