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14. Move over millennials, Generation Z is on the scene

from Direct Marketing News

From Oct. 3: The Alliance for a Healthier Generation, founded by the American Heart Association and Clinton Foundation, is teaming up with representatives from American Beverage Association, The Coca-Cola Co., Dr Pepper Snapple Group and PepsiCo Inc. to announce an agreement to work toward decreasing beverage calories in the American diet. more

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