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4. The 13 best marketing tips

from By Jeffrey Dobkin

From 28 May: I have been involved in direct marketing since ... my God! Am I that old already? Over these years, I've learned a few tricks and stored them away. Anyhow, here's a short list of some of my best tips of all time. It starts with the most valuable tool in marketing: a letter. You can catch and hold the attention of a busy magazine editor or the president of American Airlines. more


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