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5. Online search: The SEO 3x5 search matrix

from By Jeffrey Dobkin

From 19 February: The toughest part of online marketing is driving people to your website. No online search strategy = no visitors = no payoff. See how important search engine optimization can be? You can change all that. Pay-per-click advertising can be counted on — to be expensive. Results can be great; results can be spotty. Either way, it's sure to be expensive. Enter the world of search engine optimization, or SEO. Results can be lousy here, too — but at least it's free. Results can also be great: driving online search visitors to your site day after day, year after year. Here are SEO instructions that are simple, clear and easy to implement without being a, you know, geek. more

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