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7. It's not the web on a phone: 3 principles of mobile marketing

from By Randall Craig

From 8 July: What have been the most transformational marketing innovations in society? TV and direct mail/database marketing rank up there. Email, the web and social media also do. And so does mobile — but why? It is too easy to think of mobile as nothing more than a small screen. Web designers and developers work hard to ensure that their sites are responsive — a web design that automatically reformats itself for the desktop, tablet or cellphone screen. And then the effort stops. more


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