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How your nonprofit can launch a successful holiday giving campaign

from From Forbes

It's no secret the holidays are an opportunity for nonprofits to deliver their best for the giving season. Yet the incredible convenience also comes with an unavoidable risk: If you don't wow people with something innovative, your campaign will get lost in all the noise. For instance, on #GivingTuesday in 2013, nonprofits collectively raised $27 million dollars, and in 2014 that number is expected to double. This year, an expected 15,000 organizations will be participating. more


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