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Storytelling and user experience are on a collision course

from Ad Age

The disciplines of storytelling and user experience design are on a collision course and it may be the best thing that's happened to brand marketers in a while. Content and wireframes for digital experiences used to be created in silos — a picture and a frame. But to succeed today, you need to think holistically about the entire experience you are designing for your customers. There are two forces at work shaping this perfect storm. more

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