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School bus ads promise revenue stream for district

from Edison/Metuchen Sentinel

With about 100 school buses traveling in and around Woodbridge's 27 square miles on school days, the Board of Education has seized the opportunity to market the vehicles as mobile billboards. "We want to be the first district," school district Business Administrator Dennis De- Marino said of using school bus advertising. DeMarino and David Yeidele, the district's assistant secretary for purchasing, researched the concept after Gov. Chris Christie signed legislation in 2012 to allow advertising on the sides of school buses. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063