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Nothing says engagement like association video

from Association Adviser

According to Naylor’s annual association communication benchmarking study, more than two-thirds of associations (68 percent) report that they have integrated video into their communication strategies or soon plan to do so. So what will it take to get the video fence-sitters on board? It’s just a matter of time, according to Aaron Weisberg, video sales manager of Naylor Association Solutions. “Video is the most mobile form of content that members and suppliers demand. Associations shouldn’t only be scouting their competitors’ digital offerings to see if they include video; they should be listening to the rumblings of their membership.” more

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