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A record-breaking Christmas for Macy's

from Retailing Today

Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded. The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa. more

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