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5 essentials to your content management strategy

from iMedia Connection

Content is King! You may have heard this statement before and it rings true more today than it has in the past. Content is so vital as a competitive differentiator companies have awakened to its importance and the role it plays in today's business culture. The emerging role of content is impacting enterprise communications and the customer engagement approach influencing how a brand will engage with its audience(s). Content can be informative, creative, educational, vital, entertaining, shareable, consumable and so on. Having a coherent enterprise-wide approach is now a strategic imperative and one, if ignored, could have adverse bottom-line results. more

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