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McDonald's Australian experiment: Look less like McDonald's

from Reuters

The Corner, a new cafe in Sydney's trendy inner west, looks a lot like its peers: white frontage, rustic wooden seating, potted plants on the counter, quinoa on the menu and servers wearing hemp aprons. But look a little closer at the black name sign over the door and a visitor will see "McCafe, established 2014" scrawled in small type. more


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