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Refining your segmentation strategy

from By Michael J. Berens

Chances are your association's 2015 business plan includes goals to grow membership and increase revenues. It also probably outlines some strategies for how you're going to accomplish those goals, like developing new programs, increasing member engagement, and targeting potential new members and/or donors. Associations have a host of marketing and communications tools available to help them achieve the latter, but they don't always make the fullest use of them. If your association is one of those, make this the year you fine-tune your outreach efforts. more


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