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How to bolster credibility in content marketing

from Business 2 Community

Are you credible? Is your content trustworthy? If not, your brand's credibility is sure to suffer. "As a writer and editor, I've learned that backing up your content with sources is essential. But it's not enough to just use any source — credible sources are the backbone to creating trustworthiness. This coincides with a recent study conducted by Kentico Software, which reported that on average, 49 percent of readers check an article's fact(s) with other sources. If they cannot verify the content's claims, 46 percent of the readers will lose trust in said content," writes Cathy Flanagan. more

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