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Expedia, Travelocity, Sabre and consumers all win in acquisition

from By Judy Connors

Nearly two years after the companies forged a marketing and technology partnership, Expedia recently announced that it had acquired Travelocity for a purchase price of $280 million. Travelocity, a travel-booking site owned by Sabre Corporation, was created in 1996 and was the first site to enable consumers to book airline flights online. The purchase is the logical follow-up to a 2013 agreement between the two travel sites whereby Expedia has been powering Travelocity's websites and providing Travelocity access to Expedia's hotel supply and customer service program. more

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