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24 Clever Ideas Inside Virgin's New Hotel

from Fast Company's Co.Design

It's the little things, and anyone who's flown Virgin America knows it. Now, Virgin Hotels are being planned for each city in Virgin America's flight plan. The first, which launched this January, is a 250-room makeover of a historic Old Dearborn Bank Building in the Chicago Loop. And it reveals that Virgin has approached lodging with the meticulous attention it paid to air travel. more


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