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Why your content is written for the wrong persona

from Business 2 Community

Are you writing your content to fit your prospects' reading styles? Surprised that readers have communication styles? Sure they do! Whether you're listening to a message or reading it, you evaluate it and interpret it using similar criteria. There's a lot of well-written content that has less impact, simply because it's not written appropriately for the intended audience. Delivering your message in a way that fits your audience helps you gain credibility and influence, and helps produce the results you're after. more

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