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The army of ghostwriters behind King Content

from TechCrunch

Ghostwriting in itself isn't bad — in fact, far from it. For one, it allocates talent where it belongs. There are plenty of talented and respectable ghostwriters who have made their careers off of using their writing skills to help bring ideas to life that otherwise may never see publication. Ghostwriting for companies can also be viable. Many CEOs may not be the best writers, just as many writers would not necessarily make the best CEOs. Ghostwriting can be done in a way that is both sustainable and beneficial. more

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