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Publishers, agencies must shift their focus from 'Big Data' to big content

from AdWeek

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology. Yet not too long down the road, this tech mania will quiet down, leaving our industry to focus on what will be the ultimate competitive differentiator — superior content. more

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