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Small business guide to using Instagram effectively

from American Express OPEN Forum

Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in A Teenager's View on Social Media, "Instagram is by far the most used social media outlet for my age group. Please note the verbiage there — it is the most used social media outlet." That said, there is a huge opportunity for small businesses to use Instagram to create a humanness to the brand. more

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