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The talent pool to fill roles in content marketing careers leaves much to be desired

from Skyword

The demand for candidates to fill content marketing roles may be growing, but a new study indicates the talent pool for marketing careers has plenty of room to improve. SkilledUp, an online educational resource, recently conducted a study to gauge how managers are approaching content marketing. The results showed a widening gap between what marketing professionals desire and the talent the industry has to offer. Although 94 percent of respondents said it is critical to make content marketing part of a company’s business strategy, 34 percent admitted to having difficulty filling content marketing roles. SkilledUp cites a shortage of skilled candidates as one reason for this gap. more

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