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How-to content: The customer service secret weapon

from Small Business Trends

Is how-to content part of your small business' content marketing strategy? If you aren't creating content that shows customers how to do something, you're missing out on a big opportunity to provide customer service in a format that customers increasingly want. Suppose you own a company that sells kits to remove the "haze" that develops on the headlight lenses of cars over time, decreasing visibility. If you sell your kits wholesale to retailers, you want to make sure customers are satisfied with the product — otherwise, they might return it and retailers will stop carrying it. But a product like this can be tricky to use. The answer? How to content that expands on the directions packaged with the product. more


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