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Small events prop up peer-to-peer revenue

from From The NonProfit Times

Some of the largest, most established fundraising events continued to wane in 2014 as smaller events fueled growth among the top 30 peer-to-peer programs. Gross revenue for the 30 largest peer-to-peer fundraising programs was down almost 2.5 percent in 2014 to $1.622 billion, driven by a 12-percent drop in revenue for American Cancer Society's (ACS) Relay For Life and Susan G. Komen for the Cure's 3-Day walk series, which dipped 38 percent. more


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