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Inforgraphic: Gen Z is now, kid!


Our nation's future is here. Boosted by Hispanic & Asian births and immigration, Gen Z will be the first American generation that is equally multicultural and white non-Hispanic. In the top 10 Total Market (TM) states, 6 in 10 Gen Z are of multicultural background, versus 4 in 10 in the other 40 states. Half of all Gen Z reside in the top 10 TM states. more

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