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Should Journalism Worry About Content Marketing?

from Columbia Journalism Review

At a glance, the Daily Growl could be any morning news meeting held in the "win the internet through pet videos" bureau of a lavishly funded media startup. Rows of eager young people stand behind their monitors — "TMZ-style," managing editor Lisa Keller told me — as Keller solicits memes and news pegs to supplement the content already scheduled on the team's editorial calendar. Monitors are tuned to Twitter feeds and Photoshop works in progress. more


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