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Study: Millennials find YouTube content more entertaining, relatable than TV

from Variety

Younger audiences watch more hours of video on YouTube and other digital outlets than TV — simply because they find it more enjoyable and relevant to their lives, according to a new study. Consumers aged 13-24 spend 11.3 hours weekly watching free online video compared with 8.3 hours for regularly scheduled TV, according to a study conducted in the fall of 2014 by Hunter Qualitative Research commissioned by digital-media firm Defy Media. more


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