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Digital storytelling 101: Creating stories to rise above the noise

from Skyword

There's an old saying: "If a tree falls in the woods, and no one is there to hear it, does it really make a sound?" That saying certainly has a proximity to digital storytelling in today's world and creating stories that connect. If a brand is creating stories that don't connect with an audience, are those even really considered stories? A story is defined as "an account of imaginary or real people and events told for entertainment." If said stories are not entertaining or engaging, should they be considered stories at all? more

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