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The games industry is wrong about kids, gaming and gender

from Polygon

The results of a new study, revealed at the Game Developers Conference in San Francisco, show that today's young consumers are far more progressive than the games industry gives them credit for. To ignore this study, say its authors, will inevitably lead the games industry astray. They conclude that by ignoring young people's appetite for strong, dignified, self-possessed female protagonists, game developers will not merely alienate a growing audience, they will leave money on the table. more


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