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Ancient Practice of Yoga Now a Growth Industry

from USA Today

Yoga is an ancient discipline, but it seems to get hotter all the time.

Nearly 10 percent of U.S. adults and 3 percent of children participated in yoga in 2012, up from 5% of adults and 2 percent of children a decade earlier, says a new survey from the National Institutes of Health and the Centers for Disease and Prevention.

Another survey, from the Sports & Fitness Industry Association, says more than 24 million U.S. adults practiced yoga in 2013, up from 17 million in 2008. That makes it roughly as popular as golf.

Other signs that yoga is a growth industry:
  • The Wall Street Journal recently reported that some yoga classes are so overcrowded that peace-seeking yogis are getting into fights over mat space.
  • Lululemon, best known for its flattering yoga pants for women, has started opening stores just for men.
  • Yoga Journal, a print and online magazine, is celebrating its 40th anniversary and "business is booming," with a growing print readership of 2.1 million and more than 5 million online page views a month, says editor in chief Carin Gorrell.

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