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SXSW: Is the game industry scaring away new players?

from Los Angeles Times

Women and minorities are ignored. Prices are too high. Games are too long and too difficult. These aren't the complaints of disgruntled consumers but observations from top gaming executives at the South by Southwest games festival in Austin, Texas. On March 22 in front of an audience at the Hyatt Regency, the panel of experts explored why the industry has been failing at converting non-players into players. The main culprits: An over-reliance on $100 million-plus blockbusters, a difficult learning curve and a lack of diverse narratives. more


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